+378%
Proven in high-CPL markets. +378% lead growth.
+378%
Proven in high-CPL markets.
More leads.
Lower cost per lead.
More leads.
Lower cost per lead.
More leads.
Lower cost per lead.
Built to scale.
Built to scale.
Built to scale.
EDGE is a done-for-you AI ad system for businesses already spending on paid ads. We test faster, find what works sooner, and scale what performs, so you get more leads at a lower cost
EDGE is a done-for-you AI ad system for businesses already spending on paid ads. We test faster, find what works sooner, and scale what performs, so you get more leads at a lower cost
An ad system built to test faster and scale what works.
An ad system built to test faster and scale what works.
An ad system built to test faster and scale what works.
An ad system built to test faster and scale what works.
Our Approach
A system built to
learn faster
We have spent years working out what makes paid ads actually perform. We refined those winning systems and sharpened them with AI to research markets faster, produce a range of quality creatives quickly, and test more angles than a traditional agency could. We also bring in live action and AI video creative where the mix calls for it. The result is more output, faster learning, and a lower cost per lead.
Market & competitor analysis
Continuous creative testing
Ongoing optimisation & scaling
The Method
How the EDGE
How the EDGE
system works
system works
Four stages that connect research to results. Each cycle makes the next one sharper.
Stage 1
Examine — understand your market
We analyse competitor ads and real market signals to see what is actually working right now.
Trend analysis
Competitor research
Stage 1
Examine — understand your market
We analyse competitor ads and real market signals to see what is actually working right now.
Trend analysis
Competitor research
Stage 2
Decide — pick the highest-probability angles
We prioritise the angles most likely to perform, so the best ideas go to market first.
Data-informed choices
Which angles to test
Stage 2
Decide — pick the highest-probability angles
We prioritise the angles most likely to perform, so the best ideas go to market first.
Data-informed choices
Which angles to test
Stage 3
Generate — new creative ready in days
We produce multiple variations across different angles and get them live quickly.
Ad creatives
Ad Variations
Stage 3
Generate — new creative ready in days
We produce multiple variations across different angles and get them live quickly.
Ad creatives
Ad Variations
Stage 4
Execute — launch, measure, improve
We manage the campaigns, track performance, and optimise continuously. Winners get scaled. Losers get cut.
Launch ads
Track results
Stage 4
Execute — launch, measure, improve
We manage the campaigns, track performance, and optimise continuously. Winners get scaled. Losers get cut.
Launch ads
Track results
What you get
This Is how winning
This Is how winning
ads are found
ads are found
We use AI to produce a variety of high quality static ad creatives quickly, multiple angles, headlines and visuals, then launch and test them simultaneously. Most brands test 1–2 ideas a month. We test dozens.
We use AI to produce a variety of high quality static ad creatives quickly, multiple angles, headlines and visuals, then launch and test them simultaneously. Most brands test 1–2 ideas a month. We test dozens.
Results
Proven in
Proven in
high-CPL markets
high-CPL markets
EDGE has been used to scale campaigns in competitive insurance markets, delivering strong results from the first month. Not by chasing “better ideas”, but by using data and technology to surface winning angles quickly and scale what works.
EDGE has been used to scale campaigns in competitive insurance markets, delivering strong results from the first month. Not by chasing “better ideas”, but by using data and technology to surface winning angles quickly and scale what works.
+378% increase in lead volume
CPLs reduced as scale increased
Higher creative output without added complexity
Consistent month-on-month growth through ongoing iteration
Pricing
Straightforward pricing.
Straightforward pricing.
No surprises.
No surprises.
A fixed monthly fee covers everything. Your ad spend goes directly to the platform.
A fixed monthly fee covers everything. Your ad spend goes directly to the platform.
Getting started
Launch
$2,500
/ Month
+$2,500 one-time system build, waived with 3-month commitment
Built for businesses that want to stop guessing and start generating consistent leads.
One platform
Up to 2 campaign goals
New ads tested every month
Campaign management
Basic CRM and ad account setup
Monthly performance report
Static AI ad creative included. Live action and AI video ads available as add-ons.
Most popular
Growth
$4,000
/ Month
+$3,500 one-time system build, waived with 3-month commitment
Built for businesses already running ads who want faster results and more consistency.
Two platforms
Up to 4 campaign goals
Faster optimisation cycles
Full CRM and ad account setup
Fortnightly reporting & scaling
Priority turnaround on new creative
Static AI ad creative included. Live action and AI video ads available as add-ons.
Most popular
Growth
$4,000
/ Month
+$3,500 one-time system build, waived with 3-month commitment
Built for businesses already running ads who want faster results and more consistency.
Two platforms
Up to 4 campaign goals
Faster optimisation cycles
Full CRM and ad account setup
Fortnightly reporting & scaling
Priority turnaround on new creative
Static AI ad creative included. Live action and AI video ads available as add-ons.
Advanced
Scale
Custom
System build, included.
Built for businesses scaling across markets, brands, or higher ad spend. Custom pricing based on scope.
Everything in Growth plus more
All platforms included
Multiple brands or markets
Advanced CRM & tracking
Dedicated account management
Custom reporting and integrations
Full creative mix available including live action and AI video.
Advanced
Scale
Custom
System build, included.
Built for businesses scaling across markets, brands, or higher ad spend. Custom pricing based on scope.
Everything in Growth plus more
All platforms included
Multiple brands or markets
Advanced CRM & tracking
Dedicated account management
Custom reporting and integrations
Full creative mix available including live action and AI video.
Advanced
Scale
Custom
System build, included.
Built for businesses scaling across markets, brands, or higher ad spend. Custom pricing based on scope.
Everything in Growth plus more
All platforms included
Multiple brands or markets
Advanced CRM & tracking
Dedicated account management
Custom reporting and integrations
Full creative mix available including live action and AI video.
Who It's For
Is EDGE the right
Is EDGE the right
Is EDGE the right
system for you?
system for you?
EDGE is built for businesses already spending on paid ads who want better results from that spend. We use AI to work faster and smarter than a traditional agency. More creative tested, more angles live, lower cost per lead.
EDGE is built for businesses already spending on paid ads who want better results from that spend. We use AI to work faster and smarter than a traditional agency. More creative tested, more angles live, lower cost per lead.
Are already investing in paid ads
Your CPL is higher than you think it should be
Value speed, scale, and momentum
You want someone accountable for results, not activity
You want a system, not just a service provider
Get Started
Stop waiting weeks for
creative that might not work.
We have spent years working out what makes paid ads actually work, and built AI into every part of that process. The result is faster creative, better testing, and more leads for less. Book a free call and we will show you exactly how it works for your market.
Get Started
Stop waiting weeks for
creative that might not work.
We have spent years working out what makes paid ads actually work, and built AI into every part of that process. The result is faster creative, better testing, and more leads for less. Book a free call and we will show you exactly how it works for your market.
Our Approach
A system built to
learn faster
We have spent years working out what makes paid ads actually perform. We refined those winning systems and sharpened them with AI to research markets faster, produce a range of quality creatives quickly, and test more angles than a traditional agency could. We also bring in live action and AI video creative where the mix calls for it. The result is more output, faster learning, and a lower cost per lead.
Market & competitor analysis
Continuous creative testing
Ongoing optimisation & scaling